What you can ask it
Because every airing and window is structured and tied to a permanent ID, Content Insights answers precise questions rather than handing you a raw dump:
- By title: the complete broadcast and availability history of one title, across every channel and market it appeared on
- By channel and date range: everything a given channel carried over a chosen period
- By prime time: airings filtered to peak slots, to see how a title was positioned
- Across markets: the same title's history compared market by market and language by language
Each query resolves against the master record, so results are consistent whether you look at one title across decades or one channel across a season.
A record calculated independently, not self-reported
The archive is built from Media Press's own cross-market broadcast history, not from any single broadcaster's account of itself. Because the same title is matched across channels, markets and languages to one identity, the history holds together even where individual sources are incomplete or use their own identifiers. That independence is what makes Content Insights usable as an evidence base rather than a collection of separate, unreconciled logs.
What's included
What Content Insights covers
- Broadcast history: every airing of a title, by channel, date and time, drawing on an archive with systematic records since 1997
- VOD availability windows: when a title was on a catalogue and under which model (SVoD, TVoD, AVOD), plus catch-up and replay availability
- Market and language coverage: where a title was available and in which language, across markets
- Channel and platform detail: which channels and streaming services carried the title
- Followed by identity, not by source: combined with Common ID, the same title is tracked even when different parties changed their own identifiers along the way
Who it's for
Why it's more
It's a validated archive, not a log.
Every airing and availability window is tied to a master record and a permanent ID, normalised across markets and languages, and consistent over decades. That is what turns scattered schedules into a record you can actually query and trust.
It follows a title through its entire history.
Combined with Common ID, the same title is tracked even when different parties changed their own identifiers along the way, across linear, FAST and on-demand, over more than 30 years.
It's factual availability data, not audience measurement.
Content Insights records what was available or aired, not who watched. There are no ratings, viewership figures or viewer-behaviour analytics here.
FAQ
Does Content Insights tell us how many people watched?
No. Content Insights is historical availability and broadcast data: what was available or aired, where, when and in which language. It does not include ratings, viewership or any viewer-behaviour data.
How far back does the data go?
The content archive reaches back over 30 years, with systematic broadcast records since 1997. Availability and broadcast records go as far back as each distribution channel itself exists: decades for linear TV, and from launch for newer channels such as FAST and streaming. A title from the 1990s and its appearance on a streaming platform today are the same record, followed across both. Depth varies by market and channel.
How do we query it?
Through the platform's API, by title, by channel and date range, or filtered to prime-time airings, with results resolved against the master record. So you can pull one title's full history or everything a channel carried over a chosen period.
Can we follow one title across different platforms and markets?
Yes. Because Content Insights sits on the MP Platform and uses Common ID, the same title is connected across channels, platforms and markets, even when each party used its own identifiers.
Is this related to EPG Data?
Yes. Content Insights is the historical counterpart to EPG Data. EPG Data covers current and upcoming schedules; Content Insights is the archive of what aired, when and where, over decades.
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See Content Insights in action
Book a demo to see Content Insights for titles and markets you care about.